1. Our Plan /
  2. Business Proposal

Business Proposal

Saddle Creek Apps is not just a startup company - it's a vision, a dream, and a commitment to excellence. Our team is dedicated to creating innovative and high-quality apps using enterprise project management workflows that will revolutionize the digital landscape.

We believe in pushing boundaries, challenging norms, and exceeding expectations. With unwavering passion and relentless determination, we strive to deliver nothing but the best to our clients and research partners.

Business Plan Overview
Overview

A Home for the Midwest Work Ethic.

The American Midwest work ethic is sometimes described as, "An unwavering belief that hard work and perseverance pays off in the long run." It has also been said that "People in the Midwest are willing to rise earlier, work harder and stay longer to get the job done" and "Midwesterners are genuinely friendly and willing to help others." We have created a home to harness this work ethic and strive to push Nebraska forward.

NOVEMBER 2024

Stylized building silhouette

Saddle Creek Apps

A Modern Development Studio

BUSINESS PLAN

42nd and Emile
Omaha, Nebraska
68198
+1 402-681-5217
SaddleCreekApps.com
Saddle Creek Apps Logo

Table of Contents

About Saddle Creek Apps 03
Marketing Strategy 15
Executive Summary 04
Community Strategy 17
Development Studio 05
Partnerships 18
Business Description 06
Financial Plans 19
Our Process 07
Seed Capital 22
Our Work 08
Technical Overview 26
Our Services 09
Contact 31
Our Collaborations 10
Project Pipeline 11
Prototype Grants 12
Competitor Analysis 13
Market Analysis 14
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About Saddle Creek Apps

Saddle Creek Apps is not just a startup company - it's a vision, a dream, and a commitment to excellence. Our team is dedicated to creating innovative and high-quality apps using enterprise project management workflows that will revolutionize the digital landscape.

We believe in pushing boundaries, challenging norms, and exceeding expectations. With unwavering passion and relentless determination, we strive to deliver nothing but the best to our clients and research partners.

Office building

Full Solution Ownership

Delivering quality web apps & websites is what we excel at, but we have found many of our clients coming to us with half-built or broken systems that were built by our competitors.

Software development is an imperfect science and difficult to make promises on. However, we have focused on refining our practices, optimizing our pipelines, and continually improving our project management workflows. This focus enables faster development builds and delivery of better products to our clients.

We communicate at every stage of development and partner with our clients to ensure their vision is captured and requirements are met.

Report document Report document Report document Report document Report document Report document Report document Report document

Actual report out documents to our stakeholders

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03

Executive Summary

Our plan to make a big impact

MISSION

To improve the impact of researchers & programs using technology.

VISION

Project based solutions using refined processes.

Our Offerings
Full stack web app development, data management, design, & project management services.
About Us
The Saddle Creek Apps team has been fulfilling its mission to provide technology resources and enterprise solutions for our clients & partners. We have created proven project processes to ensure we deliver on time & on budget.
The Overall Industry
Increasingly, we're seeing that grant recipients, healthcare providers, and workers are needing custom technology solutions, but with a history of buying software not specifically designed for their needs. This creates more work for the implementors and an unsustainable ecosystem.
The Competitors
There is a wide range of app developers that are used by UNMC, the University of Nebraska System, and Nebraska Medicine. Our services are superior in quality, sustainability, security, & cost. There is a significant lack of competitors in mid-tier app development.
The Financial Status
Saddle Creek Apps has many revenue paths that converge on delivering quality solutions using refined project management processes, solutions assessments, and commercial products.
Future Plans
By 2026, the team will have grown to 4 total embedded technology professionals that can execute in tight deadlines. An industry low-cost yearly app support pricing structure ensures a constant stream of revenue.

Microsoft Silver Status requires 3 employees to have Azure Certifications.
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04

Development Studio

A Home for the Midwest Work Ethic

The American Midwest work ethic is sometimes described as, "An unwavering belief that hard work and perseverance pays off in the long run." It has also been said that "People in the Midwest are willing to rise earlier, work harder and stay longer to get the job done" and "Midwesterners are genuinely friendly and willing to help others."

We have created a home to harness this work ethic and strive to push Nebraska forward.

Founders

Jesse Carlberg

Founder

For the past two years, Jesse has been with Saddle Creek Apps building best-in-class solutions.

Before founding Saddle Creek Apps, Jesse built core technology & solutions for Fortune 500 companies.

Frank Bogatz

Founder

Amber Mekush-Harter

Founder

Founder presentation

STUDIO OVERVIEW

UNMC Catalyst Building

Image Provided by Catalyst UNMC

UNMC Catalyst Building

Opening Soon

For companies who are working to make the world a better place. Located on the University of Nebraska Medical Campus (UNMC), co-locate alongside some of the most thought-leading companies in the healthcare industry.

This proximity enables effortless collaboration with industry leaders and access to tap into the wealth of knowledge that the institution has to offer.

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05
UNMC Building UNMC Building UNMC Building

Please feel free to contact us for any reason

Contact QR Code
42nd and Emile
Omaha, Nebraska
68198
+1 402-681-5217
SaddleCreekApps.com
Saddle Creek Apps Logo

Business Description

A Proven Path to Delivering for our Clients

END-TO-END WORKFLOW SOLUTIONS

We create sustainable and maintainable technology solutions to support our clients, partners, & research collaborations.

The solutions are built with the latest enterprise-grade frameworks and hosted in a cloud architecture that can scale to meet the needs of any user base.

Laptop showing website
Website screenshots

BUSINESS TECHNOLOGY THAT SCALES

We are collaborators and an in-house resource. We have partnered with technologists at Nebraska Medicine, College of Nursing, MMI, and more. Our goal is to build a community of shared knowledge and best practices.

We provide the spark that gets everyone to come up with novel solutions.

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06

Our Process

Deliverables Driven Development

01

Collaborating

We have repeat clients, partners, and collaborators. We select projects that have a high probability of success.

02

Design & Architecture

Our design-first approach lets us set expectations early and execute on deliverables.

03

Build

The Saddle Creek Apps team has a robust, reusable component library with 100% code coverage.

04

Testing & Validation

We test everything, all the time, always. Our apps are always up-to-date and working as expected.

05

Implementation & Support

We provide support at competitive near cost pricing, pay for what you use. We also provide 24/7 support and integrated monitoring services.

Responsive website mockup

WHAT SEPARATES US

We are enterprise developers that can turn MVPs into Scalable Solutions. We have a repeatable, scalable, and tested infrastructure, component library, flexible authentication systems, and more.

As we add solutions, apps, and collaborations we don't have to add developers. The scaling is built into the framework. Our security is built into the infrastructure. Your data governance and compliance requirements are continuously assured with integrated cloud services.

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07

Our Work

Design & Development Made Easy

HD Health Equity Project

HD Health Equity Project ECHO

An informative website & hard-copy PDF created for UNMC's ECHO Project utilizing instructional design.

AI Pilot / Sandbox

Ai Pilot / Sandbox

Research Tools

A pilot web app showcasing secure deployment & implementations of many popular Ai products.

Data Capture App

Data Capture App

Analytics - Dashboards

Data science, data analysis, etc.

iEXCEL Academy

iEXCEL Academy

Learning Modules - Resources

Experiential learning resources made approachable.

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08

Financial Plan

Our plan for profitability and sustained growth

SEED FUNDING

VALUE PERCENTAGE
$125,000 100%
TOTAL $125,000

CAPITAL REQUIREMENTS

Based on the current expenses, revenue generation, and title, staffing, & salary changes.

VALUE PERCENTAGE
Cloud Infrastructure $25,000 14%
Marketing $20,000 12%
Operations $125,000 74%
TOTAL $170,000 100%

FINANCIAL OUTLOOK

Based on current number of Apps in development, returning clients & yearly hosting & maintenance fees.

US$ FY'25 FY'26 YOY CHANGE
Revenue 250,000 300,000 20%
Expenses 170,000 200,000 17%
Profit 80,000 100,000 25%
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Future Plans & Milestones

Minimum Benchmarks & Profitability Projections

SUSTAINABLE GROWTH

4 projects year 1 x60K
Maint. is 15k per year per app
Year 2+ we would do 6 Projects x60k

$1,000,000 $800,000 $600,000 $400,000 $200,000 $0
'25 '26 '27 '28 '29

2025

Polish offerings, harden services, & build word of mouth.

Potentially add a project manager to improve communication

2026

With a pipeline of projects, we just need to execute and scale

2027

Year 3 we would want to add staff, a cross-trained Designer /Developer would complete the team

2028

A sustainable +6 projects a year and maintaining the existing applications going forward

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